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Scali's Team
Trim-Tex and Craftsman Make It Official
With the season set to begin for
NHRA's Pro Stock Bike class, Geno Scali's Team Trim-Tex has
additional leverage in their championship quest. Craftsman joins
Team Trim-Tex as an associate sponsor for the 2003 racing season.
Scali and partner Joe Koenig, president
of Trim-Tex Drywall Products, who formed Team Trim-Tex last
November, are glad to officially announce the sponsorship. "I
am thrilled about Craftsman's involvement with this team," Scali
said. "Craftsman has supported me professionally for the past
three seasons, so I'm glad that they're coming aboard with Team
Trim-Tex."
Koenig echoed Scali's thoughts.
"I am very pleased to have Craftsman in the very important associate
sponsor position. I am proud of Geno's long standing relationship
with Craftsman, and we are happy to use their high quality tools
on our race team," he said.
Craftsman is the official tool
of NHRA and event sponsor of the NHRA Sears Craftsman Nationals
in St. Louis, to be held June 26-29. The tool company is the
primary sponsor of Dale Creasy Jr. and the Craftsman Funny Car
with associate sponsorships, in addition to Scali, for Top Fuel
racers Rhonda Hartman-Smith and John Smith, and Pro Stock racers
Jim Yates, Warren Johnson, and Kurt Johnson.
Like Scali, Koenig is also a life-long
user of Craftsman tools. "When I became a motorcycle mechanic
in 1979 my first tool boxes and tools were bought at Sears.
And since then the only manufacturer of tool boxes I have ever
purchased is Craftsman, and I have bought many," he said.
"We appreciate the NHRA fans who
use Craftsman tools. We hope they go out and buy a lot of Craftsman
tools to support me and NHRA," Scali said.
"Like many Craftsman tool users,
Geno and Team Trim-Tex depend on Craftsman under the most demanding
circumstances," said TourŽ Claiborne, Motorsports marketing
manager for Sears. "As an official sponsor of the NHRA, Craftsman
looks forward to Geno contending for the 2003 Pro Stock Bike
championship."
In addition to signage on the
Suzuki, Craftsman will promote their venture with Team Trim-Tex
in a variety of ways throughout the race season, including Scali
making personal appearances at Sears stores for promotions and
autograph sessions. "I love doing appearances," Scali said.
"It's a great way to get the word out about the race team and
Craftsman's support, plus I get to spend time with the fans."
Scali, who is from Sears' hometown
of Chicago, will also run a Craftsman paint scheme at two events,
the Sears Craftsman Nationals and the U.S. Nationals.
Recently Scali, who is naturally
an animated person, found himself exercising his acting chops
when Craftsman invited him to participate in a commercial to
promote a Craftsman-brand motorcycle jack. The national commercial,
currently airing on a variety of cable networks, features Scali
in an action shot leaving the starting line of a drag track
then shows him in a shop using the bike jack to lift up the
motorcycle body.
He had fun filming the spot. "It
was a rather interesting experience since it was my first TV
commercial. The acting part wasn't too hard, though, because
I was selling a product that Team Trim-Tex uses for all our
motorcycles, so I'm glad I had the opportunity to publicly promote
the Craftsman brand in this way."
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