HomeSanctionsAHDRAAHDRA: Signs with Three Television Series in 2004

AHDRA: Signs with Three Television Series in 2004

AHDRA-SCREAMIN’ EAGLE PERFORMANCE
PARTS CHAMPIONSHIP SERIES SIGNS ON WITH THREE TELEVISON SERIES FOR 2004 SEASON.

WINSTON-SALEM, NC, May 20, 2004 – AHDRA
headquarters has announced television agreements with three networks for television
coverage of the 2004 season.

AHDRA began working with ESPN2’s “Inside
Drag Racing” in 2003, and the response was so enthusiastic that the series
came back for more in 2004. AHDRA’s first two events of the 2004 season
have already been featured on “Inside Drag Racing,” which is produced
by Master’s Entertainment in Bristol, TN. A third installment of the series
will air in the coming month, featuring the Stone Mountain Harley-Davidson Southern
Nationals presented by Drag Specialties at Atlanta Dragway.

New for the 2004 season and still in conjunction
with Master’s Entertainment, AHDRA racing will be featured on the Outdoor
Channel. The stand-alone shows will be recorded at events in Bristol, TN; Rockingham,
NC; and Las Vegas, NV.





Master’s Entertainment will produce both
a Sportsman and a Pro category show from each of the events, for a total of
six episodes. The shows will be broadcast as part of a series that will air
on the Outdoor Channel between November 17th and December 22nd, 2004. The series
will air on Wednesdays at 11:00 p.m. and will be repeated on Saturdays at 9:00
a.m.

Speed Channel will join the line-up with 2004
coverage from events in Budds Creek, MD, and Indianapolis, IN. AHDRA will play
a starring role in two episodes of the “Lucas Oil-On the Edge” series
produced by NeWave Video Productions in Palos Hills, IL.

The shows will air as part of a 26-week series
with AHDRA’s S & S Cycle Mid-Atlantic Nationals and Joker Machine
Indy Nationals receiving a minimum of two broadcasts between November 1st, 2004,
and April 30th, 2005, with a guaranteed time period on one weekend and one weekday
between the hours of 11:00 a.m. (EST) and 6:00 p.m. (EST).

Speed Channel will cover the Maryland and Indy
events with a full crew that includes five cameras – four on the track,
one pit camera, and two POV, on-board cameras.

AHDRA’s limited commercial and sponsor
segments within each show on all three networks will be available on a first-come/first-served
basis. Interested parties may contact AHDRA’s Marketing and Sponsorship
Director, Colbert Seagraves, for more information on availability.

Recent AHDRA events have attracted cameras from
other sources, including a show that is currently in the works for the fall
line-up on the Discovery Channel.

Producers of the popular program “Monster
Garage” are adding a new series titled “Monster Nation” to
their schedule. AHDRA’s recent S & S Cycle California Nationals presented
by Drag Specialties was chosen to be included in at least two episodes of the
series, which is expected to begin in November.

Another Speed Channel favorite, “American
Thunder,” also captured the inaugural California event; episodes are scheduled
to air on Tuesday, June 29th, at 9:00 p.m. (EST), with a repeat broadcast on
Wednesday, June 30th, at 8:30 a.m. (EST).

Complete broadcast scheduling information from
all networks will be posted later in the season on www.ahdra.com.

For more information on the 2004 AHDRA-Screamin’
Eagle Performance Parts Championship Series, please contact 336-924-2095 or
visit www.ahdra.com.

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