BrakeTech USA Announces New Ownership and Launches New Website
Founder Jeff Gehrs Continues as Senior Technical Advisor
BrakeTech USA, the American manufacturer of AXIS(TM) floating motorcycle brake rotors and Caliper Racing Pistons, announced today that the company has been acquired by Brock and Rhonda Davidson. BrakeTech continues to operate as BRAKETECH USA, LLC – a Brock’s Performance company – with manufacturing remaining at its Reidsville, North Carolina facility.
Founder Jeff Gehrs has stepped back from day-to-day operations and continues with the company as Senior Technical Advisor, supporting product development and technical matters on an ongoing basis.
BrakeTech’s manufactured product lines continue without interruption, including the AXIS(TM) floating rotor system, Cobra SS street and road rotors, AXIS/RR round-race series rotors, CobraMX offroad rotors, SuperAxe rotors, BigBrake oversized kits, BT-HD Harley-Davidson rotors, and Caliper Racing Pistons. Part numbers and pricing are unchanged.
The company also launched a rebuilt braketech.com today, developed to serve retail customers and dealers through the same storefront. Product, fitment, and technical content will continue to be added to the site on an ongoing basis. Phase two of the build takes the catalog to approximately 350 rotor SKUs.
“I have tested these rotors against everything else on the market, and nothing comes close,” said Brock Davidson, Operating Manager of BRAKETECH USA, LLC and owner of Brock’s Performance. “It would have been a genuine loss to the industry if one of the best components you can put on a motorcycle had gone away. We are not changing BrakeTech – we are putting Brock’s Performance’s organization, marketing, and graphics team behind it, and giving riders and dealers a website that does the products justice.”
ABOUT BRAKETECH USA
BrakeTech USA manufactures motorcycle brake rotors and brake components at its facility in Reidsville, North Carolina, spanning the AXIS(TM), Cobra SS, AXIS/RR, CobraMX, SuperAxe, BigBrake, and BT-HD product lines, along with Caliper Racing Pistons and related carriers, bobbins, and hardware. The company operates as BRAKETECH USA, LLC, a Brock’s Performance company. Products and technical information are available at braketech.com.
About Brock’s Performance: Brock’s Performance leads the way in sportbike innovation for acceleration addicts. From exhaust systems to wheels, this championship-winning company designs, builds, and sells more than 3000 products that make it easier and safer for racers and street riders to reach record-breaking results through a never-ending process of research, development, and track testing. For more information about Brock’s Performance parts, go to BrocksPerformance.com or call 937-912-0054.
