NHRA: Powerade Joins Mello Yello for the 2020 Season
Powerade Joins Mello Yello for the 2020 Season
COCA-COLA’S POWERADE BRAND JOINS MELLO YELLO FOR 2020 NHRA DRAG RACING SEASON
- POWERADE ULTRA – A zero-sugar, electrolyte enhanced sports drink that contains Creatine, BCAAs, vitamins B3, B6 and B12 and +50% more ION4® Electrolytes (compared to POWERADE), serves endurance athletes with a combination of ingredients for hydration + electrolyte replenishment. POWERADE ULTRA comes in three flavors: Mixed Berry, White Cherry and Citrus Blast.
- POWERADE POWER WATER – Whether you’re a fitness enthusiast or everyday athlete, POWERADE POWER WATER is a zero-sugar, zero-calorie flavored electrolyte water beverage powered by POWERADE’s ION4® Advance Electrolyte System and three B vitamins, B3, B6 and B12. It comes in three flavors: Berry Cherry, Tropical Mango and Cucumber Lime.
- POWERADE ION4®-Inspired Packaging – POWERADE’s new packaging design (across the entire portfolio) was inspired by the ION4® Advanced Hydration System that helps replace the four electrolytes commonly lost in sweat: sodium, potassium, calcium and magnesium.
ABOUT NHRA – Headquartered in Glendora, CA, is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com